If you've shopped for sheets recently, you've probably seen big thread count numbers splashed across every listing — 300TC, 600TC, 1000TC. It's tempting to assume higher is always better, but thread count is only part of the story.
What thread count actually measures
Thread count is the number of threads woven into one square inch of fabric. In theory, more threads means a denser, smoother weave. In practice, once you go much above 400–600TC, the fibre type and weave style matter more than the number itself.
Fibre matters as much as the number
A well-made bamboo cotton sheet at a moderate thread count can feel softer and breathe better than a cheap, inflated-thread-count cotton blend. Bamboo cotton fibres are naturally fine and smooth, which is why our Alessia bamboo cotton range feels silky without needing an enormous thread count.
When higher thread count is worth it
If you love a thick, weighty, hotel-style bed, a genuine high thread count like our Palazzo Royale 1000TC set delivers that indulgent, substantial feel. It's a different experience to lightweight everyday sheets — not better or worse, just suited to a different mood.
What to look for in winter
Thread count isn't the main factor for warmth. For cold nights, a brushed weave like our CoziCotton flannelette range traps warmth far better than a high thread count cotton sheet ever could.
Our simple rule of thumb
- Want an everyday, breathable feel? Look at bamboo cotton or a mid-range cotton weave.
- Want a thick, luxurious hotel feel? Go for a genuine high thread count like 1000TC.
- Want warmth in winter? Prioritise a flannelette or brushed weave over thread count entirely.
Thread count is one data point, not the whole answer. Choosing sheets comes down to how you actually want your bed to feel — and that's exactly why we stock a range of weaves and weights rather than pushing one number as the best.
Browse our full Linen Collection to find the sheet feel that's right for you.